8 May 2016
On May 5, an announcement came from Executive Chairman of Pulse Evolution Corporation at the Canadian Music Week that the company is working on a new virtual Michael Jackson which is looking much more realistic than their version from the 2014 Billboard Music Awards!
Canadian Music Week welcomed keynote speaker John Textor, Executive Chairman of Pulse Evolution Corporation (PLFX), pioneer and leading developer of hyper-realistic digital humans for holographic live performances, virtual reality, augmented reality and artificial intelligence, as part of this year’s Digital Media Summit on Thursday, May 5. Widely credited as the pioneer of the new industry of Holographic Entertainment, he is responsible for the 2012 appearance of Virtual Tupac Shakur at the Coachella Valley Music Festival and the 2014 performance of Virtual Michael Jackson at the 2014 Billboard Music Awards, the latter generating more than 35 million YouTube views and 98 billion Internet impressions worldwide. In 2015, PLFX’s new hologram music industry secured ‘pop culture status’ as Textor and his partner Frank Patterson were parodied in the ‘Hologram episodes’ of the globally successful animated sitcom, South Park.
Currently, Textor is active in the development of entertainment properties across a broad spectrum of venues and technology platforms. In addition to his leadership in the extended uses of photo-realistic, digital humans, he is also currently a Producer of Art Story, an original animated feature film currently being developed by Disney veteran filmmaker Aaron Blaise, as well as Producer and Executive Producer of Ender’s Game, a science fiction fantasy film released in November 2013.
The 30 minutes talk happened at the Digital Media Summit in Toronto, Ontario, at 2:30 p.m. on May 5, 2016.The Digital Media Summit is Canada’s premier social media and interactive marketing conference. It is presented in conjunction with Canadian Music Week in Toronto and features thought leaders in the digital and social media space. Textor featured in a keynote interview entitled “Master of Surreality.” The interviewer was Ted Cohen, managing partner of TAG Strategic and a former Sony Music executive.
In March, 2016, Pulse Evolution announced a landmark partnership with Simon Fuller’s XIX Entertainment. Pulse and Fuller — the British impresario who created the American Idol franchise and has worked with the Spice Girls, Amy Winehouse, Annie Lennox, and David and Victoria Beckham — aim to combine the highest quality visual imagery, including hyper-realistic digital humans, with the most advanced and rapidly evolving display technologies to create immersive content for stage, virtual reality, augmented reality and artificial intelligence.
Earlier this year, Pulse Evolution received investments from China’s Original Force Computer Animation Co. Ltd. and Shanghai U9 Game Co. Ltd., both of which are portfolio investments of Tencent Holding Limited, a $200 billion global conglomerate.